Welcome to Project #3

Tonight, you will upload your 2,000 word draft of Project #2 to Canvas before 11:59pm.

Tomorrow night (Tuesday) you will build your P2 page on your Wix which will include your most recent draft as the primary text on the page, and links to your Peer Review Draft and Conference Draft as Pdfs. See the Class Wix pages for examples of Layout and Design. Art makes webpages interesting and encourages others to read your work.

Also, don't forget that Peer Review Evaluation for P2 should be uploaded to Canvas before 11/1 at 11:59pm

Now, it is time to move on to Project #3.

This project has many parts. You will not be completing one thing, but 7 things.

1. SA #1 - Project Proposal

2. SA #2 - Research Report

3. Mode #1

4. Mode #2

5. Mode #3

6. Promotion Plan

7. 1,000 Word Process Report

This is a Project which requires Time Management, Critical Thinking and all the skills you have acquired this semester about Composition, Genre, Mode and Rhetorical Analysis.

Here is the Good News: No more research. You will use all the research you just completed for P2 in this project. You had a research question, and some of you found answers to that question. Now it is time to take your discovery and craft it into a multi-mode campaign which you will promote online and track how people respond to it.

This means you will be sitting down with a blank page and crafting a message from scratch. This is where the rhetorical analysis pays off. You have a message which you need to get to the right audience. Start there.

• Purpose: Your message

• Audience: Who needs to hear your message?

• Mode: What mode is most effective with this audience?

• Genre: Informative, Narrative or Persuasive? Which genre works best for relaying your message to your audience? If you need to combine these, which hybrid mix would work best?

• Media: Which media works best for this mode? (Note: this is an online class, so, obviously digital media)

• Style/Design: What should your mode look like to be attractive to this audience?

• Rhetorical appeals: How do you connect with your audience on a personal level (pathos)? How do you show authority (ethos)? How do you show that your ideas are logical (logos)?

Do not begin this process by deciding "I want to create this mode because that's what I know how to do and that's what I like!" What you like is not the same as what your audience likes. Your audience will determine every decision you make on this project.

I REPEAT: YOUR AUDIENCE WILL DETERMINE EVERY DECISION YOU MAKE ON THIS PROJECT.

You encounter multi-modal projects all the time in Pop Culture. Harry Potter is a multi-modal franchise: Books, movies, Pottermore website.

• Mode: Text Based

• Mode: Visual/Audio

• Mode: text based/visual/audio

Harry Potter is also a franchise which also utilized different medias.

• Media: Print

• Media: Digital

• Media: Digital

When a project is transferred from one media to another, that process is called Remediation. The process of taking a book like Harry Potter and getting it ready for the digital media of film is remediating the original text. Anytime a book is adapted to film, that is remediation. However, this doesn't apply to only books and movies. Comics, Musical Theatre, Art: call all be products of remediation.

Sometimes a project can be adapted for mode, for media and also for genre.

Consider this:

In 2011, a number of high schools in Florida were featured in local and national news outlets for a series of undercover drug busts where cops posed as students and arrested student drug dealers.

This is a formal informative genre. It is a newspaper article. It's intent is to provide facts as they are discovered. If you look at the first paragraph, the information is short and direct.

• Genre: Informative

• Mode: text based

• Media: print and digital

• Audience: Residence of the area and others interested in criminal justice, drug culture, youth culture, Florida Culture.

• Style and design: newspaper style. Clean, direct, no art, but font designs for visual interest.

• Rhetorical Appeals: Heavy on the Logos and Ethos, with a touch of pathos (no one actually says, these could be your kids, (or friends) but it is implied).

This story caught the interest of the producers of NPRs All Things Considered who discovered that one of the students had asked one of the undercover officers to prom.

Listen to this segment and decide how this story has changed. What is the genre now? How has the change of mode changed this story?

• Genre:

• Mode:

• Media:

• Audience:

• Style and Design:

• Audience:

• Style and design:

• Rhetorical Appeals:

After the story released, it intrigued Lin Manuel Miranda. He decided to create a musical based on the NPR segment. Watch this short musical and ask yourself how the story has changed.

Now, what is the

• Genre:

• Mode:

• Media:

• Audience:

• Style and Design:

• Audience:

• Style and design:

• Rhetorical Appeals:

Also, consider that this musical was performed live, and you are watching it because someone recorded it and posted it on You Tube, so how does that change things? What would be the energy of seeing this musical face to face?

Think about how the message has changed as this story continues to be remediated. This originated as a report about how police went into high schools and arrested teen drug dealers, which turned into the responsibility of sending officers into a school for this task. Reading the article, unless you know someone at those schools, you're likely to keep scrolling. However, the NPR story makes it personal, connects the listener to Justin. Then Miranda takes it a step further providing a viewpoint of the officer and what would motivate someone to take the job as an undercover cop.

Now:

Are you ready to make something?

First step: determining your message and audience.

Second: Compose your SA1 - Potential Genres (Mode) Report. It must be 200-500 words. Use this Template for this assignment.

Third: Start Building

This semester is rolling on at a faster speed now. Your Peer Review is next week for this project where you are REQUIRED to have your THREE MODES BUILT and ready to show your classmates. If you need assistance coming up with ideas for what you want to build for this project, set up an appointment to video chat with me. I am extending Office Hours for this Project to include Wednesday from 11am-1pm.

Don't Forget:

Twitter - When I say remediation, I mean in the context of this lecture. Changing the media and it changing the message. Find an example where a composer changed the media to create a new composition and Tweet it by Wednesday. Then comment on other students' examples.

Peer Review Evaluation for P2 is due 11/1 by 11:59pm

Short Assignment #1: Due By Friday 11/3 at 11:59 pm