Remediation, Multimodal and Adaptation

Yesterday, you turned in your Curations to Canvas. I will review these and provide feedback as soon as I can.

In the meantime, I want you to consider how a composition is assembled in order to compose your Project #2 analysis and then your Project #3 compositions.

For your final project, you will be sitting down with a blank page and crafting a message from scratch. You will have a message which you need to get to the right audience. Project 3 will be a creative piece and multiple persuasive pieces to lure the readers to your persuasive piece. You will be using words, images, gifs, and possibly sounds to captivate your audience. This is where the rhetorical analysis of Project #2 will pay off because you will be studying how the creators of the compositions of your genre made the decisions they did to reach their audience. So who is your audience? You will start there.

Purpose: Your message (your research topic, your story, etc) Audience: Who needs to hear your message? Mode: What mode is most effective with this audience? Text-based, Visual, or Audio? Genre: Informative, Narrative or Persuasive? Which genre works best for relaying your message to your audience? If you need to combine these, which hybrid mix would work best?

Subgenre: Your Narrative will be written in the form of the subgenre of Project #2. Media: Which media works best for this mode? (Note: this is an online class, so, obviously digital media.) Style/Design: What should your mode look like to be attractive to this audience? Rhetorical appeals: How do you connect with your audience on a personal level (pathos)? How do you show authority (ethos)? How do you show that your ideas are logical (logos)?

You encounter multi-modal projects all the time in Pop Culture. Harry Potter is a multi-modal franchise: Books, movies, Pottermore website.

Mode 1: Text Based Mode 2: Visual/Audio Mode 3: text based/visual/audio

Harry Potter is also a franchise which also utilized different medias.

Media 1: Print Media 2: Digital Media 2: Digital

When a project is transferred from one media to another, that process is called Remediation. The process of taking a book like Harry Potter and getting it ready for the digital media of film is remediating the original text, or adapting it. Anytime a book is adapted to film, that is remediation. However, this doesn't apply to only books and movies. Comics, Musical Theatre, Art: all can be products of remediation. Sometimes a project can be adapted for mode, for media and also for genre.

Consider this: In 2011, a number of high schools in Florida were featured in local and national news outlets for a series of undercover drug busts where cops posed as students and arrested student drug dealers. This is a formal informative genre. It is a newspaper article. Its intent is to provide facts as they are discovered. If you look at the first paragraph, the information is short and direct. Genre: Informative Mode: text-based Media: print and digital Audience: Residence of the area and others interested in criminal justice, drug culture, youth culture, Florida Culture. Style and design: newspaper style. Clean, direct, no art, but font designs for visual interest. Rhetorical Appeals: Heavy on the Logos and Ethos, with a touch of pathos (no one actually says, these could be your kids, (or friends) but it is implied). This story caught the interest of the producers of NPRs All Things Considered who discovered that one of the students had asked one of the undercover officers to prom.

Listen to this segment and decide how this story has changed. What is the genre now? How has the change of mode changed this story?

What is the...

Genre: Mode: Media: Audience: Style and Design: Audience: Style and design: Rhetorical Appeals:

After the story released, it intrigued Lin Manuel Miranda. He decided to create a musical based on the NPR segment. Watch this short musical and ask yourself how the story has changed.

Now, what is the Genre: Mode: Media: Audience: Style and Design: Audience: Style and design: Rhetorical Appeals: Also, consider that this musical was performed live, and you are watching it because someone recorded it and posted it on You Tube, so how does that change things? What would be the energy of seeing this musical face to face? Think about how the message has changed as this story continues to be remediated. This originated as a report about how police went into high schools and arrested teen drug dealers, which turned into the responsibility of sending officers into a school for this task. Reading the article, unless you know someone at those schools, you're likely to keep scrolling. However, the NPR story makes it personal, connects the listener to Justin. Then Miranda takes it a step further providing a viewpoint of the officer and what would motivate someone to take the job as an undercover cop.

For Project #2, you will be analyzing the BEST of your curation (3-4 compositions) and explaining these elements, who is the audience, what is the mode, what is the media, how do the style and design choices attract the audience, how might it have pulled in an unintended audience, how is it using those rhetorical appeals?

On TUESDAY, OCTOBER 22, you must upload the link to your Project #2 outline to Canvas before 11:59 pm. This outline will look differently because you are not relying on quotes or sources or citations, but instead your insights and observations about the compositions of your curations. I want you to REPORT on the rhetorical elements of the compositions (mode, media, audience, etc). Use this Outline Guide for a roadmap.

Don't forget: